In understated but powerful new work, Mill+ director Andrew Proctor and The Mill VFX crew showcase the new DWB, a fictitious CG car designed to “shine a light on the double standard in policing of Black people in America.”
Built in Unreal 5 and launched to coincide with the 2023 Detroit Auto Show by Goodby, Silverstein & Partners and Critical Mass for the Courageous Conversation Global Foundation (CCGF), the work is driven by the fact Black drivers in the US are three times more likely to be killed by police officers during traffic stops.
Rony Castor, GS&P creative director: “The car itself is absurd, but we want to make sure the film and website treated this like the car was real. In order for people to know and feel this issue, creating a car was necessary.”
Client: Courageous Conversation Global Foundation
Agency: Goodby Silverstein & Partners
Chief Creative Officer: Margaret Johnson
Creative Directors: Anthony O’Neill and Rony Castor
Art Director: Ben Burgoyne
Copywriter: TShea King
Copywriter: Alanna Johnson
Designer: Pedro Zuccolini, Johann Vernizzi, Carlos Hernandez
Motion Artist: Nick Bizzack
Executive Producer: Danielle Riccardi
Senior Producer: Lorraine Schreyer
Agency: Critical Mass
Chief Creative Officer: Val Carlson
Chief Production Officer: Alissa Hansen
Executive Creative Director: Steve Savic
Group Creative Director: Will Danilow
Creative Director: Michael McGrath-Sing
Copy Director: Peter von Sass
Senior Art Director: Tyler Wong
Associate Designer: Myrrha Boné
Executive Producer: Sarah Pidgeon
Senior Producer: Carolina Rodriguez
Group 3D Director: Andrzej Milosz
3D Artist: Diego Quesada, Orlando Villalobos
Production: Mill+
Director: Andrew Proctor
Managing Director: Anastasia Von Rahl
Head of Production: Scott Tinter
Executive Producer VFX: Daniel Beldy
Senior Producer VFX: Esther Montgomery
VFX: The Mill
VFX Lead Flame Artist: Rob Ufer
CG Lead Artist: Tim Kafka
CG Artist: Brian Lesiangi, Ziming Liu, Jay Antonio, Nick Carvalho
Assets: Preksha Kumar, Praveen Sharma
Designer: Jaimie Yoo
Color: The Mill
Colorist: Yerlan Tanayev
Head of Production: Brandee Probasco
Executive Producer: Kristin Staudt
Senior Producer: Denise Brown
Colour Assists: Daymian Mejia, Baptiste Carrara, Alexandra Makarenko
Editorial: The Mill
Senior Editor: Joe Mackedanz
Editor: Al Benoit
Audio and Sound Design: Yessian
Chief Creative Officer: Brian Yessian
Head Of Production: Michael Yessian
Executive Producer: David Gold
Creative Director: Andy Grush
Composer: Mark Chu
Sound Design: Lime Studios Santa Monica
Sound Designer/Audio Engineer: Dave Wagg
Assistant Mixer: Matthew Conzelmann
Executive Producer: Susie Boyajan
Producer: Cassie Underwood
Mix: Dave Wagg
Voice Over: Craig Mitchell
