Working with a custom pipeline combining traditional animation with generative AI, ECD Matt Pyke and the crew at Universal Everything brew up a strangely captivating mix of convulsive typography and alien architecture for Freefarm.
“We created this AI lyric video for one of the debut tracks by our longtime sound designer Simon Pyke (aka Freefarm) and singer James Buttery (formerly of Darkstar).
“We challenged ourselves to create novel, generative images with a sense of surprise that also maintained a certain degree of typographic legibility as they respond to the theme, textures, and sound of the track.”
Artist: Freefarm
Vocals: James Buttery
Production: Universal Everything
Creative Director: Matt Pyke
AI Coding/Creative Technologist: Chris Mullany
Studio Manager: Simon Thompson
