ECD Piotr Jaworowski and the crew at Warsaw studio Ars Thanea visualize the powerful bass of the Beolab 19 wireless subwoofer while showcasing its sculptural design in this film for Danish high-end audio brand Bang & Olufsen.
Ars Thanea CD Maciej Mizer: “The studio approach to this film was akin to embarking on a captivating journey, meticulously crafting and assembling the product using exquisite materials and artfully showcasing its remarkable features.
“Our creative goals revolved around elegantly and abstractly capturing the essence of sound, steering clear of predictable approaches, all while preserving its inherent qualities and dynamics. We ventured down various visual avenues, ultimately arriving at a more structured representation of the soundwave, drawing inspiration from the nature and design of the Beolab 19.
“Our creative goals revolved around elegantly and abstractly capturing the essence of sound, steering clear of predictable approaches, all while preserving its inherent qualities and dynamics.”
“The quest for the perfect design balance, fusing the B&O brand’s aesthetic with innovative elements through experimentation, proved to be a mind-bending endeavor. Our team ventured into uncharted territory, creating mesmerizing effects and sequences that stood as impressive standalone shots.
“However, we realized these singular moments could not convey the enduring coherence of the brand’s identity moving forward. To crystallize our vision and choose the optimal creative path, we channeled all our research and development efforts at each production stage, patiently sifting through possibilities until the desired style emerged, capturing the essence of familiarity and novelty.”
Watch the R&D reel:
Client: Bang & Olufsen
Production: Ars Thanea
ECD: Piotr Jaworowski
Studio Supervisor: Jakub Grobelny
Project Lead: Krzysztof Grudziński
Previz/Animation: Krzysztof Grudziński, Michał Natorski
Lighting/Rendering/Lookdev: Rafał Droździk, Michał Natorski, Piotr Rudkowski, Michał Zawół
Assets: Krzysztof Grudziński, Michał Natorski
Compositing: Dawid Kopestyński
Color Grading: Maciej Mizer
Producer: Agnieszka Koterba
Media Traffic: Maciej Niemirski, Magda Janicka
Audio: Combustion Studio