Porsche’s all-electric Mission X concept car (claimed to be the fastest road-legal car ever) receives an appropriately spectacular unveiling courtesy of directors Ole Peters, Axel Brötje, and the Sehsucht design and motion team.
From Sehsucht: “Teaming up with the great people at agency Grabarz & Partner and the enthusiasts at Porsche’s headquarters, we created the 90-second cinematic reveal film for Porsche’s vision of the future – Mission X.
“Nothing else needed to be said to set us on fire. With this brief as a kickstart, our team of artists, designers, and directors poured their hearts into every detail to bring this kick-ass vision to life. Watch the origin of a powerful beast growing in mysterious darkness before light slowly reveals its breathtaking beauty – drawn by Porsche’s signature DNA.”
Client: Porsche AG
Agency: Grabarz & Partner Werbeagentur
Creative Director: Ralf Nolting
Account Manager: Tom Rundel
Producer: Axel Leyck
Director: Ole Peters, Axel Brötje
Creative team: Ben Karrasch, Gui Todorov, Tobias Sprengart, Florian Schwab, Sebastian Welti, Martin Mayrhofer-Reinhartshuber, Ludwig Knoblich, Maite Leukering, Torben Dierksmeyer, Tim Rech, Robert Langnickel, Lasse Lauch, Roman Hinkel, Jonas Stiltz, Anselm Lier, Markus Gratl
Editor: Artur Jagodda
Colorist: Lutz Forster
Producer: Andreas Coutsoumbelis, Marie Kalthoff
Audio: Staub Audio