The BBC’s new linear channel in Scandinavia (a merger of BBC Brit and BBC Earth) launches with these striking IDs fashioned by the crew at London studio weareseventeen around the concept of “The Bright Side”.
From the team at weareseventeen: “Our strategy for BBC Nordic / Nordic+ is built on insights from our Scandinavian audience and their culture plus the channel programming. Conceived to capture the multi-faceted nature of the channel, the brand idea ‘The Bright Side’ conveys intelligence, wit, and contrast.
“The brand identity and on-air package reflect the brand idea and accompanying brand pillars. These principles are Bright Entertainment to highlight the channel’s spark and optimism. Warm Connections to celebrate the affinity that exists between the UK and Scandinavia. Illuminating Moments to foreground the enlightening documentaries our audiences love. And finally Cultivating Contrasts, as contrasts accentuate the emotional appeal of BBC Nordic’s spectrum of programming.
“The core asset at the heart of the identity – a diagonal stroke referencing the central line of the Nordic ‘N’ – acts as an angular Prism Edge that both radiates and transforms light, embodying the essence of ‘The Bright Side’.”
“When exploring ‘The Bright Side’ visually, we naturally turned to 3D and motion first to develop inspiration and inevitably the building blocks of our brand identity.
“The core asset at the heart of the identity – a diagonal stroke referencing the central line of the Nordic ‘N’ – acts as an angular Prism Edge that both radiates and transforms light, embodying the essence of ‘The Bright Side’.
“Our color palette represents the colors generated when light is split from a prism edge. We focused on teal and orange as hero colors – full of light, contrasting ends of the spectrum, and warm and cool collectively. The logo offers a bold green that nods to Nordic landscapes and classic muted tones found within Scandinavian design.”
Client: BBC Studios
Exec Producer: Jade Annaw
ECD: Stephen Simmonds
Strategy Director: Craig Wood
Creative Director – Brand: Nick Bentley
Creative Director OSP & idents: Gary Roberts
Producer: Stuart Neilson
Design Lead: David Davies
Senior Designer: Chris Barker
Motion Designers – Brand & 3D development: Mario Ruggerio, David Davies, Jason Drew, Gabor Ekes, Serhat Goktas, Marcos Savignano, Joseph Winston, Arran Bish, Alban Contrepois
Head of 3D – Idents: Jason Drew
Creative Leads: Mario Ruggeri, Gabor Ekes
Motion Designers – Idents: Gabor Ekes, Mario Ruggerio, Jason Drew, Joe Maker, Dan Fitzgerald