Independent U.K. vfx and animation studio Jellyfish Pictures has opened its first location in India and has placed Jasjit Singh in charge as general manager of the new Mumbai outfit. The studio expects to have more than 100 artists working at the location by the end of the year.
Jellyfish is only the latest player to set up shop in India. The territory has seen an increase in both vfx and animation production over the past several years and the local market has proved extremely interested in animated content. India’s government has taken notice and is backing an ambitious growth plan for animation, vfx, and video game production.
In 2022, broadcaster Sony Yay! announced it would be getting into original animation and Qyou Media launched a dedicated adult animation channel. Disney has found success in the territory with local animated fare and opened a new ILM animation/vfx studio in Mumbai.
