LA motion designer (and former monk) Champ Panupong Techawongthawon and his animation team set out to dazzle viewers with this blast of geometry and intricate transitions for the cloud-based observability platform Mezmo.
Mezmo, a tech company specializing in coding and AI, reached out to me to help out on their hero rebrand video piece. What they wanted was an abstract style look and feel that still speaks to what and who they are as a brand.
“This piece is created by really hero-ing their brand colors and shapes inspired by the brand elements, with seamless animation and transitions to capture viewers’ attention. The video is meant to tell stories of who Mezmo is as a brand without being too literal in the visual interpretation.”
CD: Bruce Lu
Production: Please Call Me Champ Studio
CD/Animation Director: Champ Panupong Techawongthawon
Producer: Champ Panupong Techawongthawon
Storyboard: Bruce Lu, Champ Panupong Techawongthawon
Design: Champ Panupong Techawongthawon
2D Animation: Thiago Steka, Ricardo Drehmer, Manaus, Champ Panupong Techawongthawon
Music: Jane & the Boy