From the team at Tendril in Toronto: “We were invited by Anomaly and Crown Royal to create a brand film introducing their new line of luxurious Canadian whiskey, Crown Royal 29.
“Focusing on the concept of ‘growing roots’, we depicted the physical embodiment of the root flourishing off the packaging through a photorealistic CGI style that plays with growth, lighting, and realistic focus.
“We sought to craft a distinct visual world for CR29, positioning them as a brand in line with luxury culture.”
Client: Crown Royal, Diageo
Agency: Anomaly NY
Creative Director: Alexandre Torres
Director: Sam Humphries
Executive Producer: Ivelle Jargalyn
Producer: Niko Hook
Coordinator: Cody McFarland
Art Director/animator/lighter: Bureau Klaus Alman
Lookdev: André Chaves, Bureau Klaus Alman
3D Design: Sebastian Helene, Christoph Strohfeld, Bureau Klaus Alman
Compositing: Astrid Cardenas