ECD Oriol Puig and the design/CG crew at Trizz in Barcelona sculpt carbon and luminescent lava into a dramatic product reveal film for US bike innovators Cannondale and their SuperSix EVO racing model.
Oriol Puig: “Cannondale ditched the rule book when it came to design and have inspired generations of cyclists, using aluminum and carbon fiber well before their competitors.
“They are a company of engineers that push boundaries in order to bring out the best results. Because of this, we felt a kindred connection and wanted to convey this artistry through our own innovative design – a homage to engineering and joy.”
Client: Cannondale
Agency: The Corner
CCO: Tom Ewart
Associate Creative Directors: Georgia Murphy & Steve Favell
Senior Producer: Tom Ayling
Production: Partizan
Executive Producer: Duncan Gaman
Producer: Leo Green
Design/Animation: Trizz
Creative Directors: Oriol Puig, Marcel Hita
ECD: Oriol Puig
Head of Production/Senior Producer: Simon Bath
Executive Producer: Chris Vulpi
Account Director: Albert Garcia Vila
Art Director/Research: Laura Ibañez, Katerina Mileva, Nerea Hernandez
3D Lead: Oriol Mayolas & Alberto Corpas
2D Lead: Mikel Gómez
3D Artist: Lucas Giraldez, Dani Guixa, Agustin Schilling, Giovanni Mauro
Editor: Joan Solsona, Nerea Hernandez
Colorist: Mikel Gómez
Music/sound design: String and Tins
