Director Tavo Ponce and his team at TAVO Studio in Madrid respond to a brief from Givenchy Paris to create the launch video for their TK-360 sneaker with the beguiling vision of a sci-fi manufacturing process.
Tavo Ponce: “The request was to show the sneaker being created from the future, in a new environment, by shoemaking technology far in advance of today.
“We conceptualized and produced the campaign hand in hand with Givenchy´s team and their creative director Matthew Williams, to bring us closer to that imaginary future world where this sneaker comes from.”
Watch the process reel:
Creative director: Matthew Williams
Production: TAVO Studio
Director: Tavo Ponce
Producer: Beatriz Romero
Art director/animator: Juan Linera, David Pastor
Sneaker modeler: Luis de la Barrera
Sound Production: Staub Audio
Sound Process reel: Nuva Sound