From the team at motion studio Illo in Turin, Italy: “We were excited to work with cellular IoT platform Hologram and bring their vision of a connected future (and present!) to life for their participation in the Mobile World Congress in Barcelona.
“Their innovative product provides over-the-air redundant coverage and updates to IoT devices spanning more than 470 networks in over 200 countries. In order to showcase this game-changing product, we designed a motion graphics video with a sleek, contemporary Web3 look.
“Style-wise, the project was built in dark mode, with vibrant gradients and rich, colorful visuals standing out against the backdrop. Wee mixed 3D with 2D graphics and introduced collage elements to better represent the various industries Hologram works with.
“The challenge was to combine these various design elements together in a cohesive, yet unexpected way, and create a distinctive, memorable look for the product. In order to achieve this and better express the lag vs redundancy concepts, along with the ever-changing connectivity landscape, we created an animated grid and focused on flexible and malleable typography, to reinforce the adaptability feature.”
Creative Director: Ilenia Notarangelo
Art Director/Design Lead: Arianna Cristiano
Designer: Andrea Vago
Animation Lead: Valerio Di Mario
Animator: Fabio Orlando
Copywriter: Emilia Barbu
Producer: Daniel Ceballos
Portfolio: Giovanna Crise
Sound Design: Fabrizio Martini