In celebration of recent 100th anniversary of the birth of Stan Lee (December 28), Genius Brands International — the controlling partner of Stan Lee Universe, owner of all rights to the name, voice, likeness, signature, licensing of Stan Lee and certain post-Marvel IP — signed an agreement to co-executive produce a documentary on the life of Stan Lee that will debut on Disney+.
Additionally, Genius Brands is commemorating the special occasion with the launch of a new online store (shop.stanlee.com), featuring products from the Stan Lee Centennial Collection. The store exclusively features three collections: Stan Lee Comic, Stan Lee Retro and Stan Lee Centennial, with additional product categories to debut in 2023.
Additional Stan Lee-branded products to come to market include apparel from Hot Topic, bags and backpacks from Sprayground, collectible figures from Good Smile and fine art from Moor Art. Funko will also be releasing an exclusive Stan Lee collectible figure and boxed t-shirt to celebrate the “Godfather of Comics” this month.
“We are thrilled to celebrate Stan Lee’s 100th birthday today with multiple initiatives that pay tribute to this true cultural icon starting with creating a marketplace for his fans and with telling his fascinating story in the upcoming film premiering on Disney+,” said Andy Heyward, Chairman & CEO of Genius Brands.
Earlier this month, Genius Brands kicked off the Stan Lee centennial year with a fan activation at Los Angeles Comic-Con. Legions of fans lined up to sign a giant 100th Birthday card for Stan, many of which were personal messages thanking him for the joy he brought to their lives with what he had created during his lifetime. Unique merchandise was offered at the show, including an exclusive Stan Lee collectible figure, which quickly sold out.
Stan Lee was the co-creator of the most successful characters ever made, including Spider-Man, Iron Man, Black Panther, The Incredible Hulk, X-Men, Thor, Silver Surfer, Ant-Man, Nick Fury and, of course, the #1 movie box-office franchise of all time, The Avengers. For decades, he was the editor and creative force behind Marvel Entertainment, which was sold to The Walt Disney Company for $4.4 billion, and has since proved to be worth many multiples of that amount.