Director/3D artist Vladislav Solovjov in London: “These are creative explorations of full CG sneaker materials. It was my pleasure to collaborate with Steelworks studio and do some creative direction as well as 3D motion design for this incredible project.
“We decided to bring different elements of a running shoe to life and visually reflect what sneakers are about. My creative approach is about high-quality materials, comfort, lightweight fabric, and flexible foam soles – four key elements of any type of sneakers.”
Director/animator: Vladislav Solovjov