Berlin-based directing duo Dorian & Daniel, who crafted this powerful climate change message for Erste earlier this year, take over the Austrian bank’s Christmas ad duties with a dark but hopeful stab at tyranny.
With CG animation by Madrid studio Able&Baker and produced thru the agency Jung von Matt/Donau, the film finds an evil Scrooge-like character determined to keep the populace in the cold and dark during the winter only to be frustrated by their resilience and cooperation.
Jung von Matt CD Werner Singer: “In this year’s advert, the holidays aren’t marked by candles gently burning on a Christmas tree or about the comfort of a steaming heater. Yes, the energy crisis has hit us all but the advert reminds us of what the real focus of this Christmas must be: a celebration of love. Believe in Christmas is a more important message than ever.”
Client: Erste Bank
Agency: Jung von Matt/Donau
Creative Director: Werner Singer, Gerd Schulte Döinghaus
Copywriter: David Schneider
Art Director: Gerd Schulte Döinghaus
Director: Dorian & Daniel